Memo Paris

Project

MEMO PARIS x Jean Jullien

Memo Paris

Project

MEMO PARIS x Jean Jullien

Location

Paris, Théatre de l'Odéon

Date

October 2024

Industries

Beauty & Perfumes

Services

Event productionScenographyCulinary creationProduct Design

Guests

70

Guest type

VIP, Journalist, Talents

Location

Paris, Théatre de l'Odéon

Date

October 2024

Industries

Beauty & Perfumes

Services

Event productionScenographyCulinary creationProduct Design

Guests

70

Guest type

VIP, Journalist, Talents

On the occasion of the launch of the new Memo Paris fragrance, created in collaboration with artist Jean Jullien, a bespoke dinner experience was imagined as a tribute to the delicate beauty of Parisian mornings — scented with warm croissants, bathed in soft light, and brushed with a rosy sky.

The scenography was conceived as a theatrical set, immersing guests in a dreamlike interpretation of the fragrance’s universe. From the layout of the space to the table elements, every detail contributed to a narrative both playful and refined.

Culinary creations echoed this atmosphere through familiar forms and surprising flavors, blending humour, emotion, and craftsmanship. The evening offered a sensory journey where art, scent, and taste came together in a tender and poetic dialogue.